The Revenue Collective Academy
Find your GTM work style.
Operator-led GTM training. Built on how teams actually win.
Free · About 10 minutes · Marketing, sales, product and CS
We don’t deliver theoretical playbooks. We implement field-tested strategies, refined through real-world execution and proven to drive measurable growth.
Taught by operators who built GTM from $0 to $100M across bootstrapped, VC-backed and PE-backed companies. Every lesson opens the hood on real plans, real numbers and real mistakes.
One team GTM is how companies grow twice as fast.
How it works
See how you operate. Then operate as one.
01
Take the free assessment
About ten minutes. Find your GTM work style across 12 styles in four crews.
02
Get your mini report card
Your top work style, how you show up, your work chemistry and a weekly GTM forecast. Free.
03
Unlock your full report
All 12 styles ranked, your chemistry with each, your role in one team GTM, and your 30-60-90 plan.
04
Map your team
Invite your team free. Once four people finish, see where you overlap, who’s missing and where handoffs break.
05
Train on your own company
Self-paced, live cohort or a private team program. Every lesson ends in work you ship.
06
Get certified
No multiple choice. Build a real GTM plan and defend it live in front of our examiners.
12 GTM work styles · 4 crews
Every revenue team is a cast of characters.
Work styles describe how you work, not your title. A product manager, an account executive and a marketer can all be Customer Detectives.
Insight crew
Knowing the buyer and the market
Fitz the Fox
The Customer Detective
Finds out what customers really need, in their own words.
Found in PMM, discovery-heavy sales, product and CS
Olive the Owl
The Pattern Spotter
Finds what the numbers are saying before anyone else does.
Found in marketing ops, sales ops, product analytics and RevOps
Sterling the Stag
The Category Thinker
Sees where the market is going and where to win in it.
Found in founders, marketing and product leadership, sales strategy
Story crew
Shaping what we say
Harper the Hare
The Narrator
Turns what we do into a story people remember and repeat.
Found in brand, enablement, AEs and PMs who own the launch story
Otto the Octopus
The Translator
Makes complex products clear to the people who buy them.
Found in technical PMM, sales engineering, product and devrel
Lennox the Lion
The Evangelist
Gets people excited about what we’re building, and keeps them talking.
Found in community, partnerships, developer and customer advocacy
Momentum crew
Making things happen
Barrett the Beaver
The Builder
Makes things real and gets them live.
Found in growth, SDRs who build their own plays, engineering
Rory the Raccoon
The Experimenter
Tests, learns fast and finds what works.
Found in lifecycle, outbound pilots, product-led growth
Sloane the Swan
The Operator
Builds the system that makes the whole team run.
Found in RevOps, sales ops, product ops, chief of staff
Connection crew
Moving people
Rhett the Rhino
The Closer
Turns interest into decisions and revenue.
Found in AEs, PMs who drive decisions, renewals
Gatsby the Golden Retriever
The Partner
Connects the functions so the team works as one.
Found in PMM, solutions engineering, CS, GTM leadership
Eloise the Elephant
The Coach
Makes the people around them better, and what works repeatable.
Found in enablement, sales and product managers, CS leadership
The free assessment
Know how you work. See who’s missing.
Everyone takes the One Team GTM Assessment free. You get your top work style, your character card and a mini report card. Your full report is already written and waiting for you to unlock it.
Your GTM big three, how you show up, and what energizes and drains you
Your green and red flags, work chemistry, and how to give you feedback
Your GTM level, and a new forecast for your style every Monday
GTM report card · Mini
Sample
Fitz
Your top work style
Customer Detective
Insight crew · Fitz the Fox · Level 2 Practitioner
You’re the one who asks “but what did the customer actually say?” You trust evidence over opinion, and you notice when the market shifts before the dashboard does.
All 12 work styles, ranked
Your role in one team GTM
Your 30-60-90 day plan
Unlock your full report for $39.99
The training
Seven fundamentals. One career path for your crew.
Every crew takes the fundamentals together, then goes deep on its own path: Practitioner, Lead, then GTM Leader. Your assessment picks your path, and your team’s weakest layer goes first.
1
One Team GTM and the Alignment Model
Find exactly where your team breaks
2
Shared customer, ICP and buyer truth
One ICP every function signs off on
3
Positioning and story in the AI era
One story, told the same everywhere
4
Champion-based marketing
Build the people inside accounts who sell for you
5
Community-led growth
Community as a channel and a source of trust
6
Freemium and product-led engagement
Free value that moves the right people to buy
7
GTM math and one scoreboard
Read the numbers the way investors do
+
Your crew’s career path
Deeper modules, then your live defense
In every module
Worksheet
Filled in on your own company, live.
Guideline
How we do it: the steps, what good looks like, the mistakes.
AI prompt pack
Tested prompts, and where AI gets it wrong.
Put it into practice
One action in two weeks, one metric to track.
Certification
Proven, not multiple choice.
Every paid level ends in a live defense. You get a real company file, build the plan, then defend it while our examiners push back. Not everyone passes, and that’s the point.
Level 1 · Practitioner
The Pressure Test
Diagnose a real company file in 48 hours, build the GTM report, and defend it live.
Level 2 · Lead
The Field Test
Lead your squad’s plan for a real company and hold it up under pressure.
Level 3 · GTM Leader
The Boardroom
Prove results on a real team, then defend them like you’re in front of the board.
Pricing
Start free. Go as deep as your team needs.
Start here
The assessment
Free
Your top work style and character card
Your mini report card and GTM level
A weekly GTM forecast
Invite your team free
Take it free
For you
Full report card
$39.99
one-time
All 12 work styles ranked
Your full GTM big three
Chemistry with every style
Your role in one team GTM and a 30-60-90 plan
Unlock my report
For teams of 4+
Team map
$150
per team
Everyone’s work styles in one team map
Who’s missing and where handoffs break
Team report on the five dysfunction layers
Up to 10 people
Map my team
For team leaders
Leader bundle
$29
per person + $150
The team map and team report
Every member’s full report card
Price per person drops as your team grows
Add people anytime
Get the bundle
Self-paced academy, live cohorts and private team programs open next. Join the waitlist from your report.
Questions
Before you start.
Is this only for marketers?
No. It’s for everyone who goes to market: founders, marketing, sales, product, customer success and RevOps. Work styles describe how you work, not your title.
Is the assessment really free?
Yes. The assessment, your character card and your mini report card are free. The full report card is a one-time $39.99.
How does team pricing work?
Once four or more teammates finish, anyone on the team can unlock the team map and team report for $150. Team leaders can get the bundle instead, which also unlocks every member’s full report, priced per person.
Is it a personality or hiring test?
No. It’s a development tool for understanding how you and your team work best. We never use it to screen candidates.
Can our investor sponsor a cohort?
Yes. VCs and accelerators can sponsor a cohort for their portfolio companies.
Go to market as one team.
Ten minutes. Free. Your team will thank you.